You may not know, but Instagram currently offers three specialized account types: Personal (Personal), Creator (Creator) and Business (Business). In particular, each type of account possesses a number of unique privileges, aimed at different uses.
For example, a personal account is suitable for most people, while a business account will be more ideal for business and corporate administrators who need to run ads, promote posts, sell products and collect Instagram analytics. If you want, you can also convert your personal Instagram account into a business account with just a few simple setup steps.
Some ‘perks’ of a business account
Basically, switching to a business account will give you the following benefits:
- Manage all information about the performance and interactivity of your posts and ads.
- You can promote any post that you share to reach more potential customers.
- Get full, detailed reports on the advertising campaigns you run on Instagram.
- Have the right to set up automatic replies, tagging… to interact with customers more flexibly.
- Get information about your followers and how they interact with the posts or stories you publish.
- Publish business details such as working hours, location and phone number.
Also, Instagram’s requirements for business accounts aren’t too strict: Anyone can sign up for an account and declare themselves as a business. However, if you want to run ads or create posts with a direct link to your product, you need to have an associated Facebook Page.
You can only manage up to 5 Instagram accounts at a time, so if you’re setting up too many business accounts, you’ll need to sign out of some of them.
Switch from a personal Instagram account to a business account
To change your account type from personal to business, first open Instagram and go to your profile. Then, tap the three horizontal lines button in the upper-right corner of the screen to access the account settings menu.
Navigate to Settings > Account (Settings > Accounts).
You’ll be able to optionally choose your business type, connect your Facebook Page (if you haven’t already), add your location, contact details, and finally choose whether you want to use a Creator account or not. Enterprise.
Any time you want to switch back your account type, navigate to Settings > Accounts and click “Switch account type“. Then select “Switch to Personal Account” or “Switch to Business Account“.
Source link: How to switch from a personal account to an Instagram business account
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