Standard image sizes on Instagram

Instagram and some other social networks often share beautiful pictures in many different sizes, but you will have tools to help choose images with standard sizes with their own settings. For example, Facebook only allows players to use a square image size for avatar.

As for Instagram, users will be standardized images of squares, but users can upload vertical images on the Smartphone such as portraits or landscape photos. Here are some of the standard image sizes to use on this social network.

Standard image sizes on Instagram

Instagram supports images both horizontally and vertically. It also still supports square images, as it did when it first launched.

This increases the options for your branding. However, choosing the right image size is also a bit more complicated. Follow these guidelines to make sure your images look their best.

Standard image sizes on Instagram
Standard image sizes on Instagram

Instagram profile photo size: 320 x 320 pixels

Instagram profile photos are stored at 320 x 320 pixels, so make sure to upload an image of at least this size.

Despite the size in a square format, the Instagram profile photo is displayed as a circle. Make sure that whatever elements you want to focus on in the image are centered so they won’t be cut off.

Feed Instagram photo sizes:

  • Horizontal: 1080 x 566 pixels
  • Vertical: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91: 1 and 4: 5
  • Recommended image size: Width 1080 pixels, height between 566 and 1350 pixels (depending on landscape or landscape image)
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Advice:

  • If you want your image to look its best on Instagram try to upload an image that is 1080 pixels wide.
  • When you share an Instagram image over 1080 pixels, Instagram reduces the image size to 1080 pixels.
  • If you share a photo with a resolution lower than 320 pixels, Instagram will increase that photo size up to 320 pixels.
  • If your image is 320 to 1080 pixels wide, Instagram will keep it at its original resolution, “as long as its aspect ratio is between 1.91: 1 and 4: 5 (height from 566 to 1350 pixels with 1080 pixels wide) ”.
  • If your uploaded Instagram image has a different aspect ratio, the platform will automatically crop the photo to match the supported scale.

Image size for thumbnails

  • Screen size: 161 x 161 pixels
  • Recommended upload size: 1080 pixels wide

Advice:

  • Remember that Instagram stores versions of these thumbnails as large as 1080 x 1080.
  • To secure your Instagram feed in the future and avoid pixelated images, upload as large an image as possible.

Instagram Stories image size: 1080 x 1920 pixels

Advice:

  • The aspect ratio should be 9:16.
  • If you don’t use this ratio, Stories can render by strangely cropping, zooming, or leaving large parts of the screen blank.
  • Instagram Reels uses this same size.

Carousel image size on Instagram

  • Horizontal: 1080 x 566 pixels
  • Vertical: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Ratio: Landscape (1.91: 1), square (1: 1), portrait (4: 5)
  • Recommended image size: Width 1080 pixels, height between 566 and 1350 pixels (depending on landscape or landscape image)
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IGTV size

  • 1080 x 1920 pixels
  • The aspect ratio is 9:16.
  • Cover photo: 420 x 654 pixels

Instagram ad image size

  • Horizontal: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91: 1 and 4: 5

Advice:

  • Remember: Instagram ads appearing in a user’s feed cannot have more than 30 hashtags #.
  • There are also suggestions for how many characters to include in your ad’s main headline and text.

Image size for Instagram Stories ads: 1080 x 1920 pixels

Advice:

Instagram recommends leaving about “14% (250 pixels) of the top and bottom of the image with no text and logos” to avoid them being hidden.

As of September 2020, Facebook and Instagram ads are no longer penalized if more than 20% of the ad space is text.

Hopefully the standard Instagram photo size above will help you when sharing your moments with relatives and friends. You can share multiple photos at the same time via Instagram, if you do not know this tip, please refer to the article How to upload multiple photos at once to Instagram.

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