What information does the app track on you on iOS 14?

iOS 14.3, iPadOS 14.3 and macOS Big Sur 11.1 have updated the new App Privacy feature on the App Store, so that users can see all the data an app will collect before deciding to install it.

Apple first introduced this feature at WWDC, but it wasn’t until now that developers rolled it out. Apps will have to self-report the information they will collect on the device in the app description.

Applications that do not comply with the law, do not provide complete information about usage data will be removed from the App Store. Developers are required to confirm all data and make sure it is up to date on the App Store.

How to view app security labels on the App Store

  1. Enter App Storefind the application to download in the search bar.
  2. In the information section of the application select App Privacy (App Privacy).

In this section will contain the privacy content, the access rights that the application will use on your device.

Security labels are required for all apps for iPhone, iPad, Mac, Apple TV, and Apple Watch, including the three pieces of data used to track you, linked data, and unsolicited data. linked to you, anonymously.

Data used for tracking refers to data that associates a user or device from an application with user or device data obtained from other applications, websites or advertising profiles. This section also tells you whether an app shares device or user data with companies that sell the data.

The data associated with you includes information such as name, age, gender, etc., which is usually provided when creating an account. Data not linked to you refer to things like diagnostic data without personal information.

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Apple is also providing similar security information for its own pre-installed apps, with details available on the web rather than in the ‌App Store‌ for apps that don’t have a dedicated website.

This includes the ‌App Store‌, Camera, Clock, Health, Messages, Phone, Photos, and Safari apps. Privacy information for these apps can be found in the links located in Apple’s privacy support documentation.

Apple created the privacy label in an effort to help users better understand how their data is being used.

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