What’s the difference between personal, business, and creator accounts on Instagram?

You may not know, but Instagram currently offers 3 specialized account types: Personal (Personal), Creator (Creator) and Business (Business). In particular, each type of account possesses a number of unique privileges, aimed at different uses.

What is a personal Instagram account?

Basically, a personal Instagram account is the most common and common type of account. This is the type of account that people will get by default when they sign up for Instagram.

Despite being the default account type, “amateur”, personal Instagram accounts possess a very valuable perk: Can be made private. When this mode is activated, you will have the right to approve any new followers, and especially strangers will not be able to see and access all the photos and videos you post.

In general, a personal account is suitable for most people. It provides users with all the benefits and features to experience Instagram in the most perfect way from a personal perspective.

What is a business Instagram account?

Business Instagram accounts are one of two types of accounts that are labeled “Professional” by Instagram. They are designed for businesses, organizations that are running a real business model, and want to use Instagram as a tool for communication, advertising, customer interaction, and even business development. business.

In other words, this is the ideal account type for business and company administrators who need to run ads, promote posts, sell products, and collect Instagram analytics.

In most respects, a business account has a lot in common with a personal account. For example, you can still post photos, share anything to your Story, and send messages to people’s DMs. However, you will gain access to a number of additional business-specific features, including:

Gaining “Insights” and analytics allows you to see the reach of what you share, growth in followers, and the like.

• Promote posts and run ads.
• create shopping posts that are directly linked to an online store.
• Automatically schedule posts.
• Special inbox with built-in message sorting and categorization.
• Have the right to set up automatic replies, tagging… to interact with customers more flexibly.
• Have the right to publicize detailed information about the business such as working hours, location and company phone number.

However, there is a rather “odd” condition that you need to meet if you want to use an Instagram business account, which is to link your account to a specific Facebook fanpage to run ads or sell products – Now even if you don’t intend to use Facebook in your marketing.

What is a creator Instagram account?

Creator accounts are another type of professional Instagram account besides business accounts. In a word, it falls somewhere in between a personal account and a business account, and is designed for public figures, influencers, YouTube channel owners, creators influential content on the internet… Or generally “celebrity”.

With a creator account, you can:

• View detailed information about each post, run ads, organize your inbox, and create posts that link to your sales website – just like you would with a business account. However, you won’t be able to schedule posts.
• Hide contact details and business categories on the profile so it looks more like a personal account.

Just like with a business account, you’ll still need to connect your creator account to a Facebook fan page if you want to run ads or create sales and product posts.

What type of account should you use?

There are two types of professional accounts designed for people who use Instagram as part of their business or marketing plan, and have a need to run ads and sell products. It could also be individuals who have such a large following that a dedicated inbox and engagement metrics analysis report is required for posts.

If necessary, you can completely switch your current personal Instagram account to a professional account.

But for most people, a personal account is enough as well as suitable to ensure a full experience with Instagram. For example, if you only have a few hundred followers and have no need to promote and sell products on a commercial scale, using a professional account is not necessary.